We spoke with Mike Press previously our Professor of Design Policy at University of Dundee and currently the director of Open Change Ltd. Someone we knew would have interesting perspectives on Changing Dundee as he is not from Scotland and has played a huge part of the city’s regeneration.
When living outside out Scotland had you heard of Dundee, did you know much about it?
“My uncle came from Broughty Ferry. I hadn’t got a clue were Broughty Ferry was and he was very insistent that he came from Brought Ferry. Most of my family were in Bristol…I only had a vague notion of where Dundee was, but he insisted that “no, I’m not from Dundee I’m from Broughty Ferry”. So, I had kind of heard about Dundee from quite a young age because my Uncle was from nearby.”
Had you visited before moving?
“The first time I visited was 1997 and by this time I knew where Dundee was. I actually remember the first time it kind of got on my radar as a Creative City. I go down to New Designers in 1991 I think it was. It’s full of all these students showing their work… thousands…about 120 different colleges. I remember saying to my colleague “what’s the top ones to go and see?” and he says “What you got to do is go to Cordwainers for the shoes, Brunel for all that like high tech, Product Design stuff and you got to go to Dundee to see the textiles.”…so that was the first time I knew that there was an art school.”
What was your honest first impression?
“I came to Dundee for the first time with a colleague, who later became my wife. We were trying to recruit fourth year students onto our masters’ courses. At the time there was a bit if a financial incentive for Scottish students to move to England, so we were trying to exploit that a bit. I remember being taken for lunch at really the only place there was for lunch, the Rep. Then someone said “I’ll show you our shopping centre” which was the Wellgate. The Overgate wasn’t built yet. I remember driving back over the bridge thinking I really, really don’t want to go there again, it’s horrible. And I end up living here. Weird eh?”
Has this impression changed?
“My first Impression really wasn’t great. But what you’ve got to appreciate is that the DCA wasn’t built, the Overgate wasn’t built, and the cafes didn’t exist… I’d moved up to Scotland and we had visited Dundee a few times because my sister-in-law lives here. After visiting more often I realised there’s actually some quite good stuff going on.”
So it was a combination of the city evolving but also your mind set changing?
“Yeah, it’s also having a sense of expectation about places. I’m becoming increasingly interested in how cities reinvent themselves as destinations. That’s what Dundee is doing at the moment its shifting from somewhere where people work and live to a place where people want to visit, that’s a big transition that a city makes. In the past there were the tourist destinations that were almost exclusively capital cities and then the rest of the places where people existed. Now everywhere has got to have that unique offer.”
How do you think the V&A will positively impact Dundee?
“First of all it’s going to generate a lot of jobs… Tourism is now a 12 month thing. If you succeed in tapping into it will generate jobs, bring you wealth, and encourage enterprise to happen.”
Do you think it will impact negatively in any way?
“Inevitably you will get gentrification which in other words means the price of housing will go up. People like Ryan McCloud who runs a web design company and works with clients in London like Coldplay and so forth, why does he do it in Dundee? It’s really cheap to work here and live here…The demographic will shift, it’s incumbent upon places to try and steer that change rather than and say “oh, it going to destroy the culture of this place so were going to oppose it”. That’s not really an option or just to kind of lie back and think what will happen will happen. I think we need to have some sense of priority about what we want to do. If we want our young people to take advantage of the opportunities then were going to have to create new training courses for young people… We’ve got to meet the same qualities of service you’d get in Edinburgh or New York or London because that’s effectively the competition.”
To wrap up, could you describe Dundee in three words?
“Ambitious, modest and characterful. They see that the city needs to change…They can be really fucking grumpy sometimes. About themselves in particular and that comes into the modesty thing, they don’t like showing off. That’s a Scottish thing anyway and they always accuse the English of showing off. My argument there is that you’ve actually in a globalised world, globalised economy got to at least communicate what your good at and if you don’t no one is really going to care. So it’s not about showing off it’s actually about asserting what it is you do well. That doesn’t sit easily with a Presbyterian culture which essentially is what Scotland is at heart and that Presbyterianism is impediment into some of the characteristics to what a city needs. So it has that modesty that can sometimes be really frustrating to work with. But it has this ambition and that ambition you see politically actually. In the Scottish referendum the city voted pretty overwhelmingly yes. That shows an ambition, you know we want to create a new country. I didn’t agree with the ambition. But I completely respect it and think it’s fantastic. The other thing about Dundee is I suppose it goes outside your remit of the three words is that its very internationalist. Dundee collected more food, clothing and money in Britain per head of the population for the refugee camp in Calais. That’s the kind of city this is, and that’s why I live here.”
“Dundee is one of the hidden jewels of Britain and it is part of its modesty that people don’t know about it, people don’t know about the amazing things that are in the city.”
(Image sourced from Mike Press’ LinkedIn Page)
Hanna Brown.